PLAY

The task was to create more revenue streams for PLAY airline. We created a number of new touch points across their portfolio. An onboard magazine with brand partnerships and commercial opportunities, a social media presence that allowed for brand partnerships but also a stronger editorial focus, video campaigns that can run on the IFE, magazine and social with commercial and brand boosting capabilities. Onboard opportunities for advertising and partnerships. Successfully monetising the cabin and opening opportunities to boost brand awareness, loyalty and commercial partnerships.